The person behind the pixels.

I was born and raised in Vadodara, Gujarat, and studied Computer Engineering in Rajkot. During college I explored all the major design tools, but I never learned the process, the methodology, or the design thinking behind building meaningful products. What pushed me forward was a simple urge: to make technology feel easier and more enjoyable for people.

With that in mind, I moved to Pune to start my career in design. I completed a specialized UX certification and soon landed my first role at Pixel and Res Multimedia as a UI and graphic designer. That was the start of my journey in design.

I am a Senior Product Designer with 8 years across SaaS, Martech, IoT, and e-commerce. Most of my work is with enterprise and B2B teams, where I take complex, cluttered workflows and turn them into clear, simple experiences.

At HCL Software, I lead the design system for HCL Unica+, a suite of 15+ enterprise marketing products. I own the system's vision and governance, partner with 5+ product managers and engineering teams, and mentor junior designers. Before this, I spent four years at Kohler as the design owner for smart bath and kitchen apps, working directly with US stakeholders and supporting 6+ development teams as the sole designer.

I enjoy the full journey, from understanding the problem to shipping with developers. I care most about consistency and detail, and I build systems that help whole teams move faster, not just prettier screens.

You'll find me playing cricket, working out, or refining my desk setup. I'm also passionate about creative short-form video, sharing my explorations on Instagram and YouTube.